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Samurai Striping

Samurai Striping — Marketing Site screenshot
Overview

Project summary

A pavement maintenance site for a Mid-Michigan contractor where the quote is calculated on the page, with separate estimators for homeowners and commercial property managers. Designed and built end to end by Softroid's founder.

Case study details

The problem
Pavement contractors quote by callback — a customer submits a contact form, waits a day, and books whoever responds first. Two very different buyers needed pricing: a homeowner with one driveway, and a property manager with a 300-stall lot.
Our approach
We built a React and Vite front end with two estimators over a shared calculation layer. Residential prices from square footage with a length × width helper, coat count, pressure washing, and crack filling. Commercial itemizes stalls, handicap and oversized spaces, fire lanes, crosswalks, curb footage, bollards, signs, and bumper blocks into a running project total.
The outcome
Both estimators are live and total in real time, with no deposit or card details required to get a number. Requests reach the owner already priced, turning the first phone call into a scheduling call rather than a discovery one.
Technology

Tech stack

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Want results like these?

Tell us about your project. We scope precisely, quote honestly, and ship production software — not demos.

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